The summer bushfires of 2019 in Australia will forever be etched in our memories as a once-in-a-generation catastrophe. Among the most devastating wildfires in our nation's history, their impact was felt far and wide, touching the lives of countless individuals and communities.

During those tumultuous times, amidst the chaos and uncertainty, we received a poignant email from the wife of a firefighter—a heartfelt plea for assistance. Her husband, a hero among heroes, had been tirelessly battling the blazes for seven consecutive days, his steadfast commitment unwavering despite the toll it took on him.

Her request for a discount code struck a chord with us, but we knew that a mere token of monetary value could never adequately recognize the immeasurable sacrifice made by these brave men and women. Our founder, Greg Taylor, felt compelled to take action, to offer more than just a gesture of goodwill.

In response, Greg personally arranged for a substantial care package to be sent to the courageous firefighter, a gesture meant to provide him with some comfort and respite amidst the chaos of the inferno. But Greg's compassion didn't stop there.

Recognizing the broader need within the firefighting community, Greg extended an open invitation to all those bravely battling the blazes: Reach out to us if you need support. And the response was overwhelming.

Requests flooded in from fire stations across New South Wales, each one a testament to the urgent need for assistance. Step One was inundated with pleas for our product, renowned for its unparalleled comfort and performance, especially in extreme conditions.

But why Step Ones, you may wonder? Crafted from organically grown viscose made from bamboo, our underwear offers unrivaled breathability and moisture-wicking properties—essential features for those enduring the sweltering heat and relentless sweat of firefighting. And let's not forget the secret weapon: anti-friction panels strategically placed along the legs, virtually eliminating the scourge of chafing—a pervasive issue for firefighters in the line of duty.

Without hesitation, the Step One team sprang into action. Over 20,000 pairs of Step Ones were swiftly dispatched to more than 25 fire stations across NSW, a tangible demonstration of our unwavering support and gratitude for those risking their lives to protect others.

It was the least we could do, a small gesture of appreciation for the extraordinary bravery and selflessness displayed by these everyday heroes. And we were humbled and profoundly moved by the outpouring of gratitude we received in return.